Monday, November 22, 2010

Holiday Sales & Reinvesting

So many people right now are contacting us to have their websites designed (or redesigned) - and it's so exciting! It's also a PERFECT TIME to do so. Most online retailers are seeing their holiday sales take off right about now. In fact, it's an early season for many of us, as the online economy is taking off - despite, or perhaps because of - a weaker U.S. economy overall. Let's face it, when pennies are tight and people are on careful budgets, they are much more likely to shop online, where they can comparison shop for prices, browse at their leisure for unique and/or handmade gifts that can't be found at the local superstore, and save themselves both time and money they would otherwise spend driving, parking, hauling packages home, gift wrapping, and then shipping all those gifts out, one-by-one. How much easier to point, click, and know it's done!?

And, how much easier for you, the online retailer, to take a small portion of those funds now starting to rush in, and reinvest them back into your business, by upgrading to a professional eCommerce website with a beautiful, completely customized JennarationX design? At this time of year (and because we have such affordable prices and easy payment plans), you'll barely notice the cost investment in your budget, and after the holiday is over, you'll still be seeing website traffic and SALES! Yes, sales, after the New Year! Because that website design is an investment that pays off, and continues to pay off, over time.

We've done some statistical studies: JennarationX designed websites garner 40% improvements in sell-through rates (the number of people who visit your site and then BUY something) - and ANOTHER 40% to 60% in final sale price (the amount people are willing to pay for your product)! That's amazing, isn't it? That means your investment in the design process generally pays for itself within 30-60 days, and then it's all pure profit.

Why is this? Because online retail is a visual medium. You don't have a beautiful physical storefront in the mall to show off... or a big sign over a physical door... or a beautiful showroom, with expensive mahogany and glass counters and shelves to display your products... or a retail designer to arrange your products optimally... or specialized retail lighting designed specifically to make your product sparkle perfectly under the lights. What you've got is your visual appearance online.

A beautiful, well designed website tells buyers that (a) you have been around for awhile (even if this not true, it gives the appearance of stability), (b) you are financially successful (otherwise, you'd probably only be able to afford one of those cheap looking free template stores), (c) that you care about being seen as professional and successful (which probably means you alo care about your customers being happy, and about the quality of your product, and many other (real or apparent) inferences).

So, the bottom line is: if you want buyers to perceive you as successful, professional, high-quality, reliable, and caring very much about their happiness and buying satisfaction, you need to SHOW it with a beautiful website that showcases your products and makes them look fantastic.

And, based on the number of contacts and sales we're receiving this season, I'm so excited to see that so many of you are doing just that! Way to go, guys! You're investing in your own success, and we are so delighted to invest in your success, too.

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