Friday, October 8, 2010

Customer Spotlight: BLD Science

Welcome to Friday - time for a new customer spotlight!

Spotlight On: BLD Science
Service: Website makeover & relocation to Volusion shopping carts
Before Site:
After Site:

The Need: BLD Science already had a professional logo and a website catering to doctors and laboratory equipment purchasers which was doing quite well. However, the site design was extremely "templatey" and generic looking, and needed a serious professional upgrade. They also needed expanded navigation options in an organized format.

The Solution: Their new site design makes use of their existing logo design and color scheme, with a very clean and streamlined look that still allows for custom graphics, a large rotating promotion banner, highlights of their stand-out services, and loads of navigation. A fly-out menu bar allows for 3 category levels to appear in a compact space, and drop-down "Shop by Brand", "Shop by Price" options make maximum use of the Volusion platform's search capabilities. An expanded footer bar organizes lots of additional site/page navigation for this now-formidable company. Web 3.0, meet BLD Science!

Q & A:

Q: Does it benefit my website to have multiple search-by features?

A: Generally, yes! The easier you make it for your buyers to find what they're looking for, the better. For some product lines, a simple 1-level or 2-level category structure plus a search box will suffice quite nicely - for example, books or movies sorted by genre and searchable by title or author via a standard keyword search box. For other sellers, "shop by brand" or "shop by size" features will greatly improve the buyer's shopping experience. Give some consideration to how YOU like to shop for a particular product, and let that be your guide - or post an open-ended question on your blog or Twitter page and let your customers tell you themselves!

Keep in mind that some "shop by" features may be limited based on which shopping cart service you use. If a feature isn't automatically available, your trusty designer may be able to hard-code one in for you. :)

Let us know your feedback and questions about this site design (or any of our others). And welcome to the JennarationX family, BLD Science! We're so glad to have you.

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