I'd like to do a series of articles on product photography, because it's so very essential to eCommerce, and so very often done wrong! We get to see it all, from the excellent to the "what are they thinking?" - and, trust me, this one skill can absolutely make or break you when it comes to selling online.
If you're not convinced of the importance of product photographic quality when it comes to selling online, keep in mind that over 70% of people are more visually oriented than any of their other senses. And that web commerce relies nearly 100% on VISUAL appeal to attract and retain customers. Whether you're selling cell phones, dresses, or toothpaste, making the product look appealing is nearly the #1 skill you should develop, if you haven't already.
There are a few rather technical things to know in order to take a dramatically better photo - fortunately, they are quite easy and affordable! They just require a little know-how and some practice.
Since there is much to cover on this subject, I'm planning to do an entire series on product photography, so look forward to that every Wednesday through November, and please feel free to send in your questions! We'll be covering things like: getting the best lighting, what types of backdrops to use, when (and how) to remove backgrounds, showing clarity and detail, differences in image techniques based on your product line, image editing and cleanup, cropping and web optimizing. By the time we're done, I hope everyone knows how to set the white balance on their cameras and the ideal image resolution for your website product display pages.
Trust me, when your sales start climbing, you'll be so glad you knew these simple tricks!!